Here are three of their pitching tips to help you clinch that coveted media coverage. Not taking the time to research prospective outlets before pitching is a waste of time and energy for all parties involved.
It’s important to understand that business media points are as diverse as the businesses they’re covering, and as such require mindful targeting.
Bloomberg Television is a TV channel headquartered in New York and provides viewers with up to date news and analysis from the financial world.
Over the last couple of years, the viewership of Bloomberg TV has skyrocketed to 200 million viewers worldwide.
It's European and Asian headquarters are in London and Hong Kong respectively.
The channel has a number of experienced financial analysts and anchors who offer sharp insights on market movements.
A few of the popular daily shows telecast on the channel include 'Inside Track' with Deirdre Bolton and Erik Schatzker, 'Taking Stock' with Pimm Fox, 'In The Loop' with Betty Liu and 'Bloomberg Bottom Line' with Mark Crumpton.
Additionally, there are some well-liked weekly shows too such as 'Venture' with Cris Valerio, 'Conversations' with Judy Woodruff, 'Political Capital' with Al Hunt and 'Bloomberg Game Changers'. As the first airline in Europe, Norwegian now offers you live TV news on board.Connect your tablet, smartphone or laptop and stay up to date even when up in the air, with live news broadcast from Bloomberg Television and TV 2 News Channel.Live TV is brought to you by Riks TV and available on most of our flights within Europe – just look for the Wi Fi symbol when you book your next flight.On most flights within Europe you'll have free Wi Fi. While you’re connected to our Wi Fi you have access to our Video On Demand service where you’ll find a huge range of movies and TV shows you can watch on your own device. Once you’ve ordered with your credit card you can continue watching on the next leg.Flying to one of our long haul destinations with the 787 Dreamliner? There’s also our award-winning interactive 3D map, so you can explore your destination and get tips on where to go and what to do.