Earned media is the term we use to describe unsolicited promotions online.
In the 2013 study, earned media stands a full 15% above its nearest rival.
It also holds three of the top four spots of most-trusted sources: In short, earned media is awesome. Online Reviews and Word of Mouth Charity is the Senior Manager of Content and Product Marketing at Conductor.
Just check out the first stat from below: we trust and rely on earned media more than any other kind of advertising. Besides creating all kinds of content and getting ready for an ever more spectacular C3, you'll find her riding her bicycle, investigating new SERP elements, and looking for more opportunities to add the Oxford comma.
What sane marketer can turn their back on that opportunity?
More and more, we see that earned media is on the rise as the preferred way for consumers to learn about and interact with brands and products.
As a refresher, earned media consists of endorsements you don’t pay for. It includes media like organic traffic from search engines, online reviews and word of mouth, and organic social sharing. From flirting to breaking up, social media and mobile phones are woven into teens’ romantic lives.This report details how teens are using technology and the internet to shape and mold their romantic relationships.This essay features teens voices as they describe their experience navigating dating in the digital age.The internet, cell phones and social media have become key actors in the lives of many American couples.